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FIFA 14 » News

The AFA is the new official partner of eFootball PES 2021

For some time now, Konami has been trying to make up lost ground in the world of soccer simulators. If we go back a decade, Pro Evolution Soccer (PES) was far superior to FIFA, but from 2010 to now, things began to change and over the last two generations (PS3 / Xbox 360 and PS4 / Xbox One ), EA Sports took the throne.

Konami revealed this week that they have come to form a new partnership with the Argentine Football Association for PES 2021. As you might suspect from other simular deals and partnerships, the two will work together to bring the teams and players from the AFA into the game for everyone to use, both in the regular title and through esports competitions. According to the deal, Konami will continue to leverage the AFA logo and iconography for global promotional activities for its PES franchise including the in-game presence of the National Team, including branding through various marketing activations, signage and digital content platforms. We have a couple quotes about the deal below, but its basically business as usual for Konami while the AFA gets a little more promotion of their league in a popular global sports game.

For his part, Claudio Tapia, president of the AFA, highlighted that: “We are very pleased to announce this new agreement with Konami, one of the most important video game companies in the world. Since we assumed this management, we have focused a lot on the digital development of the AFA and everything related to eSports. We know and are very clear that these agreements are very important to position our brand around the world and, especially, with the younger audiences, who consume these games and find a way to feel close to the Argentine national team. Within the global expansion strategy of the AFA brand that we have been developing, this agreement is strategic and allows us to continue growing ”.

"We are very excited about our future together," adds Takayuki Kubo, President of Konami. “We will work together and explore the different ways we can leverage our combined expertise and enormous global reach to set a new standard in delivering soccer content and experiences to our respective fan bases around the world,” he concludes.

 eFootball Pro Evolution Soccer 2021

We remember that both Boca and River also have an agreement with Konami, although in the Copa Libertadores mode of FIFA 21 they can be used licensed. For now, we will have to wait to see how this situation develops and if it involves any change in FIFA, or is it just an alliance reinforced with Konami but without collateral effects for the other simulator.

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