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FIFA 14 » News

The core live-streaming business of YY is growing well

Chinese social media platform YY saw its revenue expand steadily in the second quarter (Q2) of this year with continued growth in mobile users for its live streaming and short-form video services.The company's net revenue rose by 66.8 percent to 6.29 billion yuan ($917 million) in Q2, according to its unaudited financial report released Wednesday.Total revenue growth was mainly driven by the robust growth of YY's live streaming revenue, which surged by 66.4 percent year-on-year to exceed 5.92 billion yuan.

YY's core platform, YY Live, hosts entertainment, music, sports, and e-learning videos. Most of that content is created by its users, who earn money when viewers buy them virtual gifts. YY's smaller platform, Hago, is a social network for casual gamers, and the company owns a controlling stake in the video game streaming site Huya, which it spun off in an IPO last year.

YY also owns Bigo, a Singapore-based company that provides its Bigo Live streaming app, LIKE short video app, and IMO video chat app to Gen Z users across China, South and Southeast Asia, the Middle East, and America. If you want to know where is the safest place to buy YY Live Y Coins, I think is your best choice, after all, the site has been officially certified,so it's very safe.

During the first quarter, YY generated 94% of its revenue from its live streaming segment. Its entire live streaming ecosystem reaches over 400 million mobile monthly active users (MAUs) worldwide, and only about a quarter of those users are in China thanks to its takeover of Bigo. However, the segment's revenue still primarily comes from YY Live and Huya.

YY's growth in revenue and users is impressive, but its gross margin of 33.9% marked a steep decline from 38% a year earlier. It attributed the drop to higher revenue-sharing fees with broadcasters, other content costs, a higher contribution from Huya's lower-margin revenue, and ongoing losses at Bigo, which is expected to remain in the red for the year.
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